IMMG 31033

>< Title : International Trade & Export Marketing
>< Type/Status : Elective Course
>< Teaching and learning objectives:
The objective of this course is to provide knowledge and skills in trade theories and concepts. The second emphasis of the course is the applications of theories. The course also provide skills in undertaking exports as a long term phenomenon
Students will be able to explain the industrial-economic-social imperatives that gave rise to growth of international trade, evaluate markets on concentrated, selective, and distributive strategies, and prepare and interpret documents involved exporting, on successful completion of the course.
>< Course Content:

The international environment, definitions and the concept of global Marketing, economic, political, legal, socio-cultural environment. International Marketing Management – Global marketing strategy, International Marketing Intelligence, International product policy, Distribution strategy, International promotion, Pricing in International Marketing, Coordination, planning, organizing and control of International Marketing, The future of International Marketing. Sri Lankan export activities – Export policy and development, Export development institutions, Operational aspects of International Trade.

>< Methodology:
The course will be delivered in a combination of lectures, case discussions, tutorials and projects.
>< Scheme of Evaluation:
End-of- Semester examination, practical test and continuous assessment
>< Recommended Readings:
1. Kotler P., “Marketing Management”, 11th Edition, 2002, Prentice Hall.
2. Onkvisit, s, Show. John J., “International Marketing, analysis and strategy”, 3rd Edition, 1996, Prentice Hall.

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