IMMG 32042

>< Title : Strategic Management
>< Type/Status : Core Course
>< Teaching and learning objectives:
This course aims to provide concepts and skills in strategic management and strategic planning in a dynamic and volatile organizational setting
On successful completion of this course, students will be able to create/design Vision and Mission statements, goals and objectives, and prepare a strategic plan for a SBU.
>< Course Content:

Components of strategic planning including vision and mission statements, analysis of the organisation through SWOT, Environmental Scanning through analysis of PEST Factors, formulation of objectives, strategy selection and development of the action plan are some of the areas covered.

>< Methodology:
The course will be delivered in a combination of lectures and case analysis.
>< Scheme of Evaluation:
End-of-semester examination and continuous evaluation.
>< Recommended Reading:
1. Hill and Jones, “Strategic Management – An Integrated Approach”, 2001, Houghton Mifflin.
2. Thompson and Stricland, “Strategic Management – Concepts and Cases”, 2001, Irwin McGraw-Hill.

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