IMMG 32082

>< Title : Small Business Management
>< Type/Status : Elective Course
>< Teaching and learning objectives:
Entrepreneurship is a hitherto unexplained personality/psychology trait. The purpose of this course is to expose students to various thoughts and theories of entrepreneurship and provide skills in organizing, setting up, and managing a small-scale venture. On successful completion of this course, students will be able to differentiate the terms: entrepreneurship, self-employment, and businessman, and acquire skills in conceptualizing, planning, and managing a small-scale venture.
>< Course Content:

Theories of Entrepreneurship; Variables that build entrepreneurship. Traits and skills of entrepreneurs. Small-scale businesses; family owned business; theories of growth of a small-scale venture. New product development, Global business, Starting a new business/Buying an existing business, Franchising and other alternatives, analyses of markets and development of business strategy; writing a business plan, the functions of marketing, management and personnel, finance and legal issues, insurance, the role of Internet in Business.

>< Methodology:
The course will be delivered in a combination of lectures and case discussions.
>< Scheme of Evaluation:
The performance will be assessed in a combination of interactive classroom sessions, case analysis, group works, projects and written examination.
>< Recommended Reading:
1. Hisrich and Peters, “Entrepreneurship”, 5th Edition, Irwin McGraw-Hill.
2. Nickels, McHugh and McHugh, “Understanding Business”, 4th Edition, Irwin McGraw-Hill.

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